Asia is a fast-growing market for aesthetics injectables. This region’s consumer base is much younger than that in the U.S., with affluent women seeking facial treatments. However, there are some challenges to this market’s growth. First, Asian markets are highly competitive, with a highly-educated consumer base.
Demand for aesthetics injectables is strong in Asia
Asia-Pacific is the fastest-growing market for aesthetics injectables, with an annual growth rate of 10.3%. The growing middle-class population and increasing disposable income in Asia are driving the demand for aesthetic injectable treatments in the region. Aesthetic injectables are used to treat conditions such as blepharospasm, strabismus, Meige’s syndrome, Oromandibular Dystonia, hemifacia, and focal hyperhidrosis.
The aesthetics injectables market has demonstrated resilience during the past recession. During the 2008 global economic crisis, the market lost only 2.4 percent of its market value and just under 20 percent of its sales. This was less than half the loss seen by the S&P 500 Index. However, in the next two years, the market is expected to rebound rapidly. The recovery will be driven by increasing awareness about the benefits of aesthetic procedures.
Japan is a conservative market, and the percentage of early adopters is small compared to other regions of APAC. However, the demand for aesthetics injectables is growing in Japan, where the population is aging rapidly and is looking for non-surgical facial rejuvenation treatments.
Consumer base is much younger in China
The Read more on injectablebeautyworld Chinese beauty market is booming and will continue to evolve in the years to come. It will continue to move towards digitalization and diversification, with an increasing emphasis on natural products. Chinese brands will continue to gain market share and become more sophisticated, catching up with international counterparts in terms of product development and consumer trust.
Among the biggest trends driving the market are functional and personalised products. This trend can be attributed to the increasing role of China’s “Key Opinion Leaders” or “KOLs”, or “influencers.” China’s millennials rely on user reviews and blogs as an information source when buying beauty products. Many China-based beauty brands partner with KOLs to help them promote their brands and products.